Vital6 reveals the hidden forces between six elements that build (or burn) businesses.
Business intelligence dashboards are packed with metrics: revenue per employee, net promoter scores, burn multiple, OKR completion rates. Every metric shows green…
…and yet the business is slowly dying.
A company records a third consecutive month of record revenue. The board is pleased. The team gets champagne. Simultaneously, that company has six months of runway left because customer acquisition cost has been climbing faster than average revenue per user for nine months. Nobody's dashboard showed that relationship. By the time it surfaces, payroll can't be met.
The metrics aren't lying. They're answering the wrong question.
Two decades of fieldwork directly with founders and leadership teams, along with research into well-documented business failures, revealed six elements that work in equilibrium to strengthen or weaken business vitality.
The capacity to process reality without distortion. To hear "this isn't working" without becoming defensive. To separate signal from noise when every voice claims urgency. This is the mental operating system that determines how leaders interpret everything else.
The discipline to say no and mean it. Not the plan on paper, but the actual capacity to make trade-offs and allocate resources toward what matters most. Strategy is what leaders choose not to do as much as what they pursue.
Evidence-based understanding versus founder conviction. The ability to distinguish what customers actually need from what leaders believe they should want. Market strength means building for reality, not for the pitch deck.
Delivery, not activity. The operational capacity to turn decisions into outcomes consistently. To ship what was promised when it was promised. Execution isn't motion; it's completed commitments that create real value.
Making money visible before it disappears. The capacity to understand unit economics, manage cash with discipline, and operate within constraints. Finance isn't accounting; it's structural sustainability.
Building capacity in others, not dependency. The ability to attract, develop, and retain the people required to execute without the leader being the bottleneck. Leadership creates conditions where good work happens independently.
The Vital6 elements don’t exist independently. They form an interconnected system where each element either reinforces or undermines the others.
When Mindset is strong, leaders process hard feedback.
Clear reality strengthens Market insight because they listen without distortion.
Accurate Market perception sharpens Strategy.
Focused Strategy improves Execution.
Consistent Execution builds Leadership credibility.
Credibility reinforces Mindset.
The loop compounds. Each strong domain reinforces the system.
When Mindset is weak, leaders easily become defensive.
Defensiveness kills Market insight because they ignore disconfirming evidence.
Poor Market understanding corrupts Strategy.
Flawed Strategy wastes Execution.
Failed Execution erodes Leadership trust.
Broken trust damages Mindset.
The loop accelerates. Each weak domain degrades the system.
Equilibrium is the capacity of the system to maintain stability when conditions deteriorate. This isn’t a static state. It’s a dynamic balance between the obvious and obscure forces that constantly influence each other.
The Vital6 Framework identifies which elements are weak, which imbalances are productive, and which are compounding toward collapse. Business failure is transformed from an unpredictable event into a diagnosable condition. This becomes operational through Auxigen’s proprietary assessment that measures the Vital6 for business leadership to provide unparalelled insights.